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The World of Sigrun Lilja


The best-selling author and fashion entrepreneur Sigrun Lilja is the founder, CEO and creative director of the lifestyle brand Gydja Collection. With her own sense of style and a nose for business she managed to become a successful entrepreneur, designer and perfumista within a short period of time.

Aged just 24, Sigrun Lilja started developing her own lifestyle brand, called Gydja Collection armed with only 1500 $ to build her dream on and her vision in mind.

Sigrun Lilja was born in Reykjavik, Iceland and raised by loving and hard working parents who taught her to be independent, disciplined and work hard from early age.

She has worked very hard for her dream and nothing has been handed to her. She simply finds extraordinary ways to put her ideas into action. The humble and optimistic woman has a kind heart and a strong vision to give back by helping other women to achieve their dreams and bust into the world of business.

Over the years Sigrun Lilja´s business has gone from strength to strength and lately her name as a business women, marketing expert and creative fashion designer has been rising worldwide.

With an eye for marketing and business opportunities and a heart for fashion, Sigrun has grown the Gydja Collection into one of the best known designer brands in Iceland – a brand that is quickly working its way to become a worldwide brand. Collections consisting of feminine accessories and sophisticated designs are a hit with women everywhere; from A-list celebrities in Hollywood to Europeans elite.

One of her greatest achievements was to take on the perfume world by storm when she launched her first signature fragrance, EFJ Eyjafjallajökull by Gydja in 2010. This exotic perfume became one of the best selling perfume nationwide right away. The global press became found of the perfumes unique concept. Many thousand articles and online news have been published worldwide about the brand and Sigrun Lilja has been interviewed by many large media outlets giving the brand an opportunity to grow into foreign markets.

The humble and optimistic business woman has a kind heart and a strong vision to give back by helping other women to achieve their dreams and bust into the world of business. Her mission is to give women the courage they need to follow their dreams and put them into action, to empower women. Sigrun throws wanted workshops for women that´s called Konur til Athafna (e. Empower Women) were she leads the women through the journey of turning a business into reality. Her goal is to extend her Empower Women workshops out to the third world countries and to create an organization that empowers women all over the world.

In addition Sigrun Lilja established a fund for Icelandic female rescue workers volunteering in the Icelandic rescue team called Landsbjorg. For every glass that is sold of Gydja Parfum a donation goes to this fund, supporting these brave women financially to get the education and equipment needed for their amazing work for the rescue teams in Iceland.

In the near future, Sigrun is determined to expand the business into new markets – with several accessories collection, range of perfumes and allot more of exciting stuff.

- She is set to conquer the UK, the US and then... the rest of the world.

Awards

2011 – EUWIIN European Union Women Inventors & Innovators Network.
Sigrun Lilja received a Special Recognition Award.

2011 – The National academy of Best-Selling Authors.
Sigrun Lilja received a Golden Quill Award for her chapter in a book called The Next Big Thing.

2012 - The National academy of Best-Selling Authors.
Sigrun Lilja received a Golden Quill Award alongside Jack Canfield for her chapter in the book The Success Secret